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Rural BPO's next revolution in Indian IT industry: NASSCOM
By Sumit Kumar, Section News
Rural BPOs are the next revolution in India's Information Technology (IT) sector to happen, as the industry gears up to achieve USD 50 billion export target this year, NASSCOM member Ashank Desai said.
"The host of rural BPOs that are coming up in the country, is the next revolution in industry to happen. Rural BPOs is about creating jobs, said Desai at IIM-A Confluence here today. "Rural BPOs will reduce the cost for Indian IT companies first, and later on globally," said Desai, , who is also the chairman of Mastek. Such BPOs are coming up in Karnataka and Haryana, he added. "Over last 15 years, we have increased the business size of industry almost 800 times, in 1990 our exports were 100 million this year we will do 50 billion, we have created 2 million jobs in the country directly, and another 6-8 million indirect jobs," Desai said. "First the internet revolution, then the growth of telecom and BPOs, and now we are talking about business moving to urban to rural area," Desai said. "Rural BPOs are about creating jobs. This will reduce the cost for Indian IT companies first," Desai said. The BPOs are expected to impact 8 million people or 40 million families, and the enabler for all this is enterpreneurship, he added. A lot of wealth creation has happened as the Indian IT industry took giant strides and passed through several revolutions to reach this point. "Fifteen per cent of Bombay Stock Exchange's (BSE) market cap is of IT companies," Desai said, adding "We have created wealth for the shareholders." PTI
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